Salto, the gamefowl brand of Pilmico Animal Nutrition Corporation (Pilmico), showcases its brand’s excellence at the World Gamefowl Expo held last January 19 to 21, 2024, at the World Trade Center. During the expo, Salto demonstrated its commitment to producing high-quality gamefowl feeds through a wide array of activities for enthusiasts and industry professionals alike.
Salto endorsers brought their signature bloodlines, which were available for purchase.
The highlight of the event was the brand’s very own endorsers, known as ‘mga Alas ng Salto,’ who engaged with the attendees and shared their knowledge and expertise about gamefowl breeding. Additionally, attendees of the event also got the opportunity to purchase the signature bloodlines from Salto endorsers like Mike Decena, Randolf Barandino, Iskul Juan, Andrew Mendoza, Ching Obordo, Ericson Laurente, and Raymond Dayrit.
Swak ‘to sa Salto. Visitors of the booth who registered were able to play games at Salto’s booth and win exclusive merchandise.
Salto also hosted various exciting games, such as the famous pullet catching game, where 10 pullets were given away every day. They also held raffle draws that offered a “trio” prize consisting of two pullets and a breeder cock.
Catch Salto at the next event, International Gamefowl Fiesta, happening this February 9 to 11, 2024, at the SMX Convention Center Manila. Don’t miss the chance to participate in exciting games, win raffle prizes, and learn from gamefowl experts!
Frequently Asked Questions
1. What is this article about?
This article reports on a gamefowl brand’s participation in the World Gamefowl Expo 2024, held January 19 to 21, 2024, at the World Trade Center in the Philippines. It covers the brand’s booth activities, the involvement of its endorsed breeders — collectively known as “mga Alas ng Salto” — live games with prizes, raffle draws, and the opportunity for attendees to purchase signature bloodlines directly from well-known gamefowl personalities.
2. Who are the “Alas ng Salto” and what did they do at the event?
The Alas ng Salto are the brand’s official endorsers — veteran gamefowl breeders recognized for their expertise and champion bloodlines. At the expo, they engaged directly with attendees, sharing knowledge and best practices in gamefowl breeding. Several of them — including Mike Decena, Randolf Barandino, Iskul Juan, Andrew Mendoza, Ching Obordo, Ericson Laurente, and Raymond Dayrit — made their signature bloodlines available for purchase at the event.
3. What activities and prizes were available at the booth?
The brand’s booth offered multiple interactive activities for visitors. A popular pullet catching game ran daily, with ten pullets given away each day to participants. Raffle draws offered a “trio” prize package consisting of two pullets and a breeder cock — a significant reward for serious gamefowl enthusiasts. Visitors who registered at the booth also had the opportunity to play games and win exclusive branded merchandise, creating an engaging and rewarding event experience.
4. What does the brand’s expo participation reveal about its industry positioning?
Participation in the World Gamefowl Expo — the Philippines’ premier gathering for breeders and gamefowl industry professionals — signals serious market engagement beyond just feed sales. By bringing endorsers, live bloodlines for purchase, interactive games, and educational interactions under one roof, the brand positioned itself as an active stakeholder in the gamefowl community rather than simply a product supplier. This approach reinforces credibility and builds direct relationships with its core customer base.
5. What are the key takeaways from this event coverage?
Three themes emerge from this article. Community engagement is central to the brand’s strategy — showing up at major industry events, not just selling through distributors. The Alas ng Salto endorser program goes beyond endorsement deals, involving breeders as active knowledge-sharing ambassadors. And the combination of education, entertainment, and live product availability — bloodlines purchasable on-site — demonstrates a holistic approach to building breeder loyalty that extends well beyond the product itself.
