‘Pag wala ang Salto, mawala rin ako’
Teary-eyed, Richie Yulo, Alas ng Salto, tells.
Richie has been exposed to gamefowl raising, breeding, and fighting since he was a kid. He shares the time when he used to just watch his father take care of the gamefowl which he later came to appreciate. He jokingly recalls his mother’s sermon to his father when he started showing great interest in game farming:
‘Hala ka yung anak mo magmamanok na talaga yan.’
What seemed like a joke at the time, came true years later. Richie now owns Game of Change Game Farm in Alangilan, Bacolod, housing around 1,500 game fowl. Started with only 300 birds, his farm grew and became his number one source of income. Now, he is able to support and provide more than enough for his family. When asked about his success, he gives credit to his reliable Partner in Production, Salto.
‘Hindi ko ito maabot kung wala ang Salto sa likod ko. Yung alalay ng Salto sakin sobra-sobra. Nagpapaintindi, tawagan mo kahit anong oras. Walang ibang feed supply ang makakakapatayo sakin ng ganito.’
More than just the quality products, he thinks that the bond between him and the Salto team is what really counts. What has kept him a loyal supporter of Salto all these years is the relationship with the people he’s met both through and in the company.
‘Siguro ako importante talaga tao kakausap, hindi lang negosyo, kundi relasyon. Naging parte na sila ng buhay ko. Sa hirap at ginhawa, siguro nasa Salto ako. Alam yan ng pamilya ko.’
Richie, together with the other Alas ng Salto, will be celebrating Salto’s 10th Anniversary on January 26, 2020 at the SM City Cebu Trade Hall.
Frequently Asked Questions
Who is Richie Yulo and what is his background in the gamefowl industry?
Richie Yulo is an Alas ng Salto and the owner of Game of Change Game Farm in Alangilan, Bacolod. His exposure to gamefowl raising, breeding, and fighting began in childhood, watching his father care for the birds. What started as a boyhood fascination eventually became a full-time livelihood. His farm, which began with just 300 birds, has since grown to house around 1,500 gamefowl and now serves as his primary source of income and family support.
How did Richie Yulo’s farm grow from its humble beginnings?
Richie started his farm with only 300 birds, gradually scaling up through dedication and the right support. Over time, the operation grew to approximately 1,500 gamefowl, transforming from a passion project into a thriving business. The growth of Game of Change Game Farm allowed him to go beyond self-sufficiency — he is now able to provide more than enough for his family. He credits much of this growth to having a reliable partner in production that supported him through every stage of building his operation.
What does Richie Yulo say about the support he receives from the Salto team?
Richie describes the support from Salto as going far beyond just providing quality feeds. He highlights that the Salto team is always reachable, available at any hour to answer questions and offer guidance. For him, this level of responsiveness and care is something he has not found with any other feed supplier. It is this consistent, hands-on assistance that he credits as a major factor in getting his farm to where it is today.
Why does Richie Yulo consider his relationship with Salto a personal bond, not just a business arrangement?
Beyond products and service, Richie values the human connection he has built with the people at Salto. He believes that genuine relationships — not just transactions — are what sustain long-term success. The Salto team has become part of his personal life, and he describes their bond as one that holds through both hardship and prosperity. His family is aware of how deeply intertwined Salto is with his livelihood and his day-to-day life as a farmer and provider.
What is the core message Richie Yulo’s story communicates about partnership in gamefowl farming?
Richie’s story illustrates that sustainable success in gamefowl farming depends as much on a trustworthy partner as on hard work and passion. A feed brand that shows up consistently — with quality products and genuine human support — can be the difference between a struggling operation and a thriving one. His emotional attachment to Salto reflects a broader truth: when farmers feel genuinely supported, they grow in confidence, scale, and results. The title of his story — “In hardship and in ease, Salto” — captures this loyalty precisely.
